{"title":"Natural Firelighters","description":"","products":[{"product_id":"flamers-30-natural-firelighters-10-x-30","title":"Flamers 30","description":"\u003cul\u003e\n\u003cli data-start=\"114\" data-end=\"231\"\u003e\n\u003cstrong data-start=\"114\" data-end=\"136\" data-is-only-node=\"\"\u003eLong-Lasting Burn:\u003c\/strong\u003e Each Flamer offers a long burn time, ensuring efficient firelighting with minimal effort.\u003c\/li\u003e\n\u003cli data-start=\"114\" data-end=\"231\"\u003e\n\u003cstrong data-start=\"234\" data-end=\"259\" data-is-only-node=\"\"\u003eWaterproof Packaging:\u003c\/strong\u003e Pouch packaging is waterproof, perfect for outdoor displays and environments where moisture resistance is key.\u003c\/li\u003e\n\u003cli data-start=\"114\" data-end=\"231\"\u003e\n\u003cstrong data-start=\"373\" data-end=\"393\" data-is-only-node=\"\"\u003eEasy to Display:\u003c\/strong\u003e Designed for retail convenience with packaging that can be easily hung for high-visibility in-store displays.\u003c\/li\u003e\n\u003cli data-start=\"114\" data-end=\"231\"\u003e\n\u003cstrong data-start=\"624\" data-end=\"647\" data-is-only-node=\"\"\u003eHigh-Volume Option:\u003c\/strong\u003e Each outer carton contains 10 packs of 30 firelighters, offering great value for businesses and ensuring ample stock for customers.\u003c\/li\u003e\n\u003cli data-start=\"114\" data-end=\"231\"\u003e\n\u003cstrong data-start=\"782\" data-end=\"800\" data-is-only-node=\"\"\u003eVersatile Use:\u003c\/strong\u003e Suitable for wood-burning stoves, BBQs, chimineas, fire pits, and outdoor adventures.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"certainlywood-trade","offers":[{"title":"Outer of 10","offer_id":55444989149563,"sku":"Flamers30-10","price":52.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/CW10749.jpg?v=1750337764"},{"product_id":"flamers-natural-firelighters-loose-1700-per-pack","title":"Flamers 1700","description":"\u003cul\u003e\n\u003cli data-start=\"333\" data-end=\"492\"\u003e\n\u003cstrong\u003eHigh-Volume Bulk Pack: \u003c\/strong\u003eContains 1,700 natural firelighters, ideal for trade customers who require large quantities for regular use or repackaging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost-Effective \u0026amp; Flexible for Resale or Use:\u003c\/strong\u003e This bulk format delivers excellent value and trade flexibility, whether used operationally or broken down into smaller units.\u003c\/li\u003e\n\u003cli data-start=\"333\" data-end=\"492\"\u003e\n\u003cstrong\u003ePerfect for Holiday Accommodation Providers:\u003c\/strong\u003e Ideal for campsites, holiday cottages, and glamping sites who want to place firelighters in situ as part of the guest experience.\u003c\/li\u003e\n\u003cli data-start=\"333\" data-end=\"492\"\u003e\n\u003cstrong\u003eCreate Bespoke Welcome Packs:\u003c\/strong\u003e Flexible format allows retailers or hosts to package Flamers into their own branded boxes or hampers, adding value to guest stays.\u003c\/li\u003e\n\u003cli data-start=\"333\" data-end=\"492\"\u003e\n\u003cstrong\u003eLoved by Chefs \u0026amp; Outdoor Cooks: \u003c\/strong\u003e A clean-burning, reliable firelighter used by wood-fired chefs and outdoor kitchens, where ease of use and no odour are essential.\u003c\/li\u003e\n\u003cli data-start=\"333\" data-end=\"492\"\u003e\n\u003cstrong\u003eIdeal for Log Suppliers:\u003c\/strong\u003e Bulk quantity makes it easy to add Flamers to log orders or bundles as an upsell or customer incentive.\u003c\/li\u003e\n\u003cli data-start=\"333\" data-end=\"492\"\u003e\n\u003cstrong\u003eNatural, Odourless \u0026amp; Sustainable:\u003c\/strong\u003e Made from wood wool and refined paraffin wax, Flamers are chemical-free, easy to light, and eco-conscious, appealing to modern consumer values.\u003c\/li\u003e\n\u003cli data-start=\"333\" data-end=\"492\"\u003e\n\u003cstrong\u003eNo Mess, No Waste:\u003c\/strong\u003e Long shelf life, minimal storage space, and no crumbling or residue make them clean and convenient to handle in bulk.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"certainlywood-trade","offers":[{"title":"1 box","offer_id":56268645204347,"sku":"Flamers1700","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Pallet of 24 boxes","offer_id":56268645237115,"sku":"Flamers1700-24","price":2160.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/CW19080.jpg?v=1770391285"},{"product_id":"kindleflamer-3-pack","title":"KindleFlamer 3","description":"\u003cul\u003e\n\u003cli data-end=\"413\" data-start=\"280\"\u003e\n\u003cstrong\u003eRetail-Ready Outer Case: \u003c\/strong\u003eSupplied in an outer carton of 16 x 3-packs, ideal for stocking on shelves or integrating into promotional bundles, new stove packages, or seasonal POS setups.\u003c\/li\u003e\n\u003cli data-end=\"413\" data-start=\"280\"\u003e\n\u003cstrong data-end=\"487\" data-start=\"458\"\u003eHigh-Impact Trial Product\u003c\/strong\u003e: The 3-pack format is ideal for customer trials, promotions, and sampling in garden centres, farm shops, stove showrooms, or as part of new appliance starter kits.\u003c\/li\u003e\n\u003cli data-end=\"413\" data-start=\"280\"\u003e\n\u003cstrong data-end=\"306\" data-start=\"280\"\u003eAll-in-One Firelighter\u003c\/strong\u003e: Each KindleFlamer is long enough and powerful enough to light a fire without the need for kindling.\u003c\/li\u003e\n\u003cli data-end=\"413\" data-start=\"280\"\u003e\n\u003cstrong data-end=\"435\" data-start=\"416\"\u003eUltra-Long Burn\u003c\/strong\u003e: 17cm in length with an extended burn time, making them ideal for stoves, fireplaces, and barbecues.\u003c\/li\u003e\n\u003cli data-end=\"413\" data-start=\"280\"\u003e\n\u003cstrong data-end=\"564\" data-start=\"541\"\u003eNatural \u0026amp; Odourless\u003c\/strong\u003e: Made from wood wool shavings and refined paraffin wax, no chemicals or additives.\u003c\/li\u003e\n\u003cli data-end=\"413\" data-start=\"280\"\u003e\n\u003cstrong data-end=\"680\" data-start=\"661\"\u003eOnly One Needed\u003c\/strong\u003e: Just one KindleFlamer is enough to reliably light a fire or BBQ, offering excellent value and ease.\u003c\/li\u003e\n\u003cli data-end=\"413\" data-start=\"280\"\u003e\n\u003cstrong data-end=\"1241\" data-start=\"1204\"\u003eVersatile Merchandising Potential\u003c\/strong\u003e: Perfect for counter displays, impulse-purchase areas, or cross-merchandising with firewood, stoves, and BBQ products.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Certainly Wood - Trade","offers":[{"title":"KindleFlamer - 3 Pack Outer (16 x 3)","offer_id":55439562932603,"sku":"KindleFlamer3-16","price":22.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/4_ad8e3db7-6aef-44cc-a17c-b20c0e80d795.png?v=1772571727"},{"product_id":"kindleflamers-tub","title":"KindleFlamers Tub","description":"\u003cul\u003e\n\u003cli data-start=\"286\" data-end=\"419\"\u003e\n\u003cstrong data-start=\"286\" data-end=\"310\"\u003eReusable Tub Display\u003c\/strong\u003e: Comes with a branded, refillable tub and POS sign, ideal for eye-catching, eco-friendly merchandising.\u003c\/li\u003e\n\u003cli data-start=\"286\" data-end=\"419\"\u003e\n\u003cstrong data-start=\"422\" data-end=\"458\"\u003ePerfect for Zero Waste Retailing\u003c\/strong\u003e: Loose KindleFlamers sold individually with no packaging waste, great for refill stations and sustainability-focused stores.\u003c\/li\u003e\n\u003cli data-start=\"286\" data-end=\"419\"\u003e\n\u003cstrong data-start=\"595\" data-end=\"619\"\u003eStrong Retail Bundle\u003c\/strong\u003e: Includes 12 x 50 KindleFlamers (600 total), a POS sign, and the tub, worth £25, FREE with purchase.\u003c\/li\u003e\n\u003cli data-start=\"286\" data-end=\"419\"\u003e\n\u003cstrong data-start=\"735\" data-end=\"758\"\u003eDemonstration-Ready\u003c\/strong\u003e: QR code included so customers can instantly see how KindleFlamers work, quick, clean, and kindling-free.\u003c\/li\u003e\n\u003cli data-start=\"286\" data-end=\"419\"\u003e\n\u003cstrong data-start=\"1001\" data-end=\"1036\"\u003eIdeal for Campsites \u0026amp; Farmshops\u003c\/strong\u003e: Great for individual resale or bundling with logs, BBQ products or firewood packs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Certainly Wood - Trade","offers":[{"title":"Default Title","offer_id":43910901137598,"sku":"KindleFlamer200TUB","price":47.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/2_1096ef93-f3b3-4432-8749-4d30c31f334f.png?v=1746623967"},{"product_id":"flamers-3","title":"Flamers 3","description":"\u003cul\u003e\n\u003cli data-start=\"325\" data-end=\"484\"\u003e\n\u003cstrong data-start=\"325\" data-end=\"348\"\u003ePerfect Trial Size:\u003c\/strong\u003e Great for encouraging first-time use, just enough to let customers experience the clean, reliable performance of Flamers firelighters.\u003c\/li\u003e\n\u003cli data-start=\"325\" data-end=\"484\"\u003e\n\u003cstrong data-start=\"487\" data-end=\"515\"\u003eCompact Counter Display:\u003c\/strong\u003e Supplied in an eye-catching CDU holding 12 x 3-packs, ideal for countertops, checkouts, or display stands in retail environments.\u003c\/li\u003e\n\u003cli data-start=\"325\" data-end=\"484\"\u003e\n\u003cstrong data-start=\"650\" data-end=\"691\"\u003eGreat for Campsites \u0026amp; Weekend Breaks:\u003c\/strong\u003e Handy for short getaways and weekend campers needing a quick and easy firelighting option.\u003c\/li\u003e\n\u003cli data-start=\"325\" data-end=\"484\"\u003e\n\u003cstrong data-start=\"787\" data-end=\"817\"\u003eVersatile Promotional Use:\u003c\/strong\u003e Excellent for farm shops, garden centres, and stove retailers to include in BBQ bundles, log displays, or stove setups as a promotional pack.\u003c\/li\u003e\n\u003cli data-start=\"325\" data-end=\"484\"\u003e\n\u003cstrong data-start=\"942\" data-end=\"976\"\u003eClean, Odourless Firelighting:\u003c\/strong\u003e Made from natural wood shavings and fully refined paraffin wax, easy to light, long burning, and no odour.\u003c\/li\u003e\n\u003cli data-start=\"325\" data-end=\"484\"\u003e\n\u003cstrong data-start=\"1088\" data-end=\"1111\"\u003eHigh Retail Appeal:\u003c\/strong\u003e A strong upsell item or impulse purchase next to fuels, stoves, or BBQ products.\u003c\/li\u003e\n\u003cli data-start=\"325\" data-end=\"484\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1217\"\u003eTrusted Quality:\u003c\/strong\u003e Part of the Flamers range, renowned for reliable performance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"certainlywood-trade","offers":[{"title":"Outer of 12","offer_id":55419661812091,"sku":"Flamers3-12","price":5.52,"currency_code":"GBP","in_stock":true},{"title":"Outer of 72","offer_id":55419661844859,"sku":"Flamers3-72","price":33.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/4_aecb0b8d-e15a-41a5-b4dd-4ccc60f1701b.png?v=1767691932"},{"product_id":"flamers-24-natural-firelighters","title":"Flamers 24","description":"\u003cul\u003e\n\u003cli data-end=\"447\" data-start=\"311\"\u003e\n\u003cstrong data-end=\"475\" data-start=\"450\"\u003eNatural and Odourless\u003c\/strong\u003e: Made from natural wood shavings and refined paraffin wax, Flamers offer a clean, odour-free lighting experience.\u003c\/li\u003e\n\u003cli data-end=\"447\" data-start=\"311\"\u003e\n\u003cstrong data-end=\"124\" data-start=\"94\"\u003eGreat for First-Time Users\u003c\/strong\u003e: The 24-pack offers an accessible price point and compact size, making it an ideal introduction to Flamers for new customers without taking up too much retail space.\u003c\/li\u003e\n\u003cli data-end=\"447\" data-start=\"311\"\u003e\n\u003cstrong data-end=\"615\" data-start=\"594\"\u003eLong-Lasting Burn\u003c\/strong\u003e: Each Flamer burns for approximately 8–10 minutes, giving plenty of time to light logs or charcoal with ease.\u003c\/li\u003e\n\u003cli data-end=\"447\" data-start=\"311\"\u003e\n\u003cstrong data-end=\"759\" data-start=\"730\"\u003eRetail and Trade Friendly\u003c\/strong\u003e: Perfect for stove retailers, garden centres, farm shops, and fuel merchants looking to offer a dependable, high-quality firelighter\u003c\/li\u003e\n\u003cli data-end=\"447\" data-start=\"311\"\u003e\n\u003cstrong data-end=\"921\" data-start=\"898\"\u003eE\u003c\/strong\u003e\u003cstrong data-end=\"921\" data-start=\"898\"\u003easy to Merchandise\u003c\/strong\u003e: Designed for flexibility, use as a refill for existing display units or as a standalone boxed product for shelf stacking.\u003c\/li\u003e\n\u003cli data-end=\"447\" data-start=\"311\"\u003e\n\u003cstrong data-end=\"1207\" data-start=\"1190\"\u003eVersatile Use\u003c\/strong\u003e: Ideal for wood-burning stoves, fire pits, BBQs, chimineas, and open fires.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"certainlywood-trade","offers":[{"title":"Single box","offer_id":55548996845947,"sku":"Flamers24","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"Shelf Ready (Outer of 12)","offer_id":55419722203515,"sku":"Flamers24Shelf-12","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Outer of 48","offer_id":55419722236283,"sku":"Flamers24-48","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"Pallet of 1152","offer_id":55419722269051,"sku":"Flamers24-1152","price":2695.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/6_61a06529-bef8-437c-9e9c-4fa0134bddf2.png?v=1769435692"},{"product_id":"flamers-50","title":"Flamers 50","description":"\u003cul\u003e\n\u003cli data-start=\"311\" data-end=\"447\"\u003e\n\u003cstrong\u003eBestselling Medium Pack Size:\u003c\/strong\u003e The 50-pack format is the ideal mid-range offering, popular with regular users who want more than a trial size, without committing to bulk quantities.\u003c\/li\u003e\n\u003cli data-start=\"311\" data-end=\"447\"\u003e\n\u003cstrong data-start=\"450\" data-end=\"475\"\u003eNatural and Odourless\u003c\/strong\u003e: Made from natural wood shavings and refined paraffin wax, Flamers offer a clean, odour-free lighting experience.\u003c\/li\u003e\n\u003cli data-start=\"311\" data-end=\"447\"\u003e\n\u003cstrong data-start=\"594\" data-end=\"615\"\u003eLong-Lasting Burn\u003c\/strong\u003e: Each Flamer burns for approximately 8–10 minutes, giving plenty of time to light logs or charcoal with ease.\u003c\/li\u003e\n\u003cli data-start=\"311\" data-end=\"447\"\u003e\n\u003cstrong data-end=\"751\" data-start=\"718\"\u003eRetail-Ready and Trade-Smart:\u003c\/strong\u003e A trusted product for year-round sales, Flamers are a proven choice for stove retailers, fuel merchants, garden centres, farm shops, and hardware stores looking to offer a premium firelighting solution.\u003c\/li\u003e\n\u003cli data-start=\"311\" data-end=\"447\"\u003e\n\u003cstrong data-start=\"898\" data-end=\"921\"\u003eE\u003c\/strong\u003e\u003cstrong data-start=\"898\" data-end=\"921\"\u003easy to Merchandise\u003c\/strong\u003e: Designed for flexibility, use as a refill for existing display units or as a standalone boxed product for shelf stacking.\u003c\/li\u003e\n\u003cli data-start=\"311\" data-end=\"447\"\u003e\n\u003cstrong data-end=\"994\" data-start=\"959\"\u003eFlexible Merchandising Options:\u003c\/strong\u003e Suitable for shelf-ready display units, free-standing display units (FSDUs), or bulk stacking. Available in shelf trays, outers, or full pallets for scalable, efficient stock management.\u003c\/li\u003e\n\u003cli data-start=\"311\" data-end=\"447\"\u003e\n\u003cstrong data-start=\"1190\" data-end=\"1207\"\u003eVersatile Use\u003c\/strong\u003e: Ideal for wood-burning stoves, fire pits, BBQs, chimineas, and open fires.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"certainlywood-trade","offers":[{"title":"Single Box","offer_id":55549005070715,"sku":"Flamers50","price":4.2,"currency_code":"GBP","in_stock":true},{"title":"Shelf Ready (Outer of 8)","offer_id":55419852259707,"sku":"Flamers50Shelf-8","price":33.6,"currency_code":"GBP","in_stock":true},{"title":"Outer of 24","offer_id":55419852292475,"sku":"Flamers50-24","price":100.8,"currency_code":"GBP","in_stock":true},{"title":"Full pallet of 576","offer_id":55419852325243,"sku":"Flamers50-576","price":2188.8,"currency_code":"GBP","in_stock":true},{"title":"Shelf Ready (Pallet of 576)","offer_id":56020263698811,"sku":"Flamers50Shelf-576","price":2188.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/2_ce8a5e50-6b6c-4971-8391-9c9894d9f1b9.png?v=1774859146"},{"product_id":"flamers-200","title":"Flamers 200","description":"\u003cul\u003e\n\u003cli data-start=\"372\" data-end=\"516\"\u003e\n\u003cstrong\u003eLargest Box Format:\u003c\/strong\u003e Each pack contains 200 Flamers, the biggest retail box in the Flamers range, ideal for high-usage customers.\u003c\/li\u003e\n\u003cli data-start=\"372\" data-end=\"516\"\u003e\n\u003cstrong data-start=\"519\" data-end=\"543\"\u003eGreat Value Per Fire\u003c\/strong\u003e: Offers the best cost-per-fire in the Flamers range.\u003c\/li\u003e\n\u003cli data-start=\"372\" data-end=\"516\"\u003e\n\u003cstrong data-start=\"650\" data-end=\"672\"\u003eNatural \u0026amp; Reliable\u003c\/strong\u003e: Made from natural wood shavings and refined paraffin wax for consistent, clean, odourless ignition.\u003c\/li\u003e\n\u003cli data-start=\"372\" data-end=\"516\"\u003e\n\u003cstrong data-start=\"778\" data-end=\"796\"\u003eLong Burn Time\u003c\/strong\u003e: Each Flamer burns for approx. 8–10 minutes, giving plenty of time to ignite logs or charcoal.\u003c\/li\u003e\n\u003cli data-start=\"372\" data-end=\"516\"\u003e\n\u003cstrong data-start=\"686\" data-end=\"719\"\u003eRetail-Ready \u0026amp; Trade-Friendly: \u003c\/strong\u003eSupplied in outers of 8 and full pallets of 180, ideal for stove showrooms, farm shops, and fuel merchants.\u003c\/li\u003e\n\u003cli data-start=\"372\" data-end=\"516\"\u003e\n\u003cstrong data-start=\"896\" data-end=\"915\"\u003eVersatile Usage\u003c\/strong\u003e: Suited to wood-burning stoves, BBQs, pizza ovens, chimineas, and open fires, indoors or out.\u003c\/li\u003e\n\u003cli data-start=\"372\" data-end=\"516\"\u003e\n\u003cstrong data-start=\"1013\" data-end=\"1032\"\u003eStock Up \u0026amp; Save\u003c\/strong\u003e: Excellent for bulk sales in farm shops, stove showrooms and retailers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"certainlywood-trade","offers":[{"title":"Single Box","offer_id":55549008970107,"sku":"Flamers200","price":20.56,"currency_code":"GBP","in_stock":true},{"title":"Outer of 8","offer_id":55419964621179,"sku":"Flamers200-8","price":123.36,"currency_code":"GBP","in_stock":true},{"title":"Pallet of 180","offer_id":55419964653947,"sku":"Flamers200-180","price":2313.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/6_5b5041e3-6300-44bc-96ce-b57cafa733ba.png?v=1769444046"},{"product_id":"kindleflamer-18","title":"KindleFlamer 18","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"1983\" data-start=\"1960\"\u003eRetail-Ready Format: \u003c\/strong\u003e12 x 18 packs per outer, designed for ease of shelf-stocking or display unit top-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Throughput Format\u003c\/strong\u003e\u003cspan\u003e: Designed for busy retail, garden centre, and stove showroom settings where fast-moving firelighting essentials are in demand.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Kindling Needed\u003c\/strong\u003e\u003cspan\u003e: Each 17cm KindleFlamer lights a fire or BBQ on its own, making this a standout upsell product with logs or stoves, minimising SKUs while maximising customer convenience.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Margins\u003c\/strong\u003e\u003cspan\u003e: Excellent cost-to-retail ratio for profitable, high-turnover sales.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer-Favourite Pack Size\u003c\/strong\u003e\u003cspan\u003e: The 18-pack offers an accessible entry point for new customers while meeting the needs of repeat users, ideal for driving volume and loyalty.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Use Appeal\u003c\/strong\u003e\u003cspan\u003e: Suitable for customers with stoves, fire pits, BBQs, pizza ovens, or indoor fireplaces.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Cross-Sell Potential\u003c\/strong\u003e\u003cspan\u003e: Highly effective when merchandised alongside kiln dried logs, kindling, or stove accessories.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Certainly Wood - Trade","offers":[{"title":"Single Box","offer_id":55549021356411,"sku":"KindleFlamer18","price":5.22,"currency_code":"GBP","in_stock":true},{"title":"Outer of 12","offer_id":55420135735675,"sku":"KindleFlamer18-12","price":62.64,"currency_code":"GBP","in_stock":true},{"title":"Pallet of 432","offer_id":55420135768443,"sku":"KindleFlamer18-432","price":1840.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/2_b283fc00-dbb0-4de0-9d56-e4d4776c095d.png?v=1767695549"},{"product_id":"kindleflamers-50","title":"KindleFlamers 50","description":"\u003cul\u003e\n\u003cli data-end=\"440\" data-start=\"326\"\u003e\n\u003cstrong\u003eBulk Convenience for Regular Burners:\u003c\/strong\u003e With 50 firelighters per pack, this format is perfect for high-frequency fire users, whether domestic or commercial.\u003cstrong data-end=\"350\" data-start=\"326\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"440\" data-start=\"326\"\u003e\n\u003cstrong\u003eStrong Retail Format: \u003c\/strong\u003eSupplied in outers of 8 x 50 packs, shelf-ready and easy to merchandise across retail environments including stove shops, farm stores, and garden centres.\u003c\/li\u003e\n\u003cli data-end=\"440\" data-start=\"326\"\u003e\n\u003cstrong data-end=\"921\" data-start=\"899\"\u003eBroad Usage Appeal\u003c\/strong\u003e: Suitable for a wide range of applications—from wood burners and fireplaces to BBQs, pizza ovens, and fire pits, making it a high-demand, all-season product.\u003c\/li\u003e\n\u003cli data-end=\"440\" data-start=\"326\"\u003e\n\u003cstrong data-end=\"350\" data-start=\"326\"\u003eNo Kindling Required\u003c\/strong\u003e: One KindleFlamer is all you need, as it lights logs easily without the need for kindling.\u003c\/li\u003e\n\u003cli data-end=\"440\" data-start=\"326\"\u003e\n\u003cstrong data-end=\"468\" data-start=\"443\"\u003eNatural and Odourless\u003c\/strong\u003e: Made from wood wool shavings and fully refined paraffin wax for a clean, chemical-free burn.\u003c\/li\u003e\n\u003cli data-end=\"440\" data-start=\"326\"\u003e\n\u003cstrong data-end=\"1112\" data-start=\"1081\"\u003eIdeal Replenishment Product\u003c\/strong\u003e: A great top-up option for regular customers already using KindleFlamers, helping drive repeat purchases and customer loyalty.\u003c\/li\u003e\n\u003cli data-end=\"440\" data-start=\"326\"\u003e\n\u003cstrong data-end=\"1262\" data-start=\"1242\"\u003eUpsell Potential\u003c\/strong\u003e: Pairs perfectly with kiln dried logs or stove accessories to create high-margin bundles or fire-starting kits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Certainly Wood - Trade","offers":[{"title":"Single box","offer_id":55549025780091,"sku":"KindleFlamer50","price":11.84,"currency_code":"GBP","in_stock":true},{"title":"Outer of 8","offer_id":55420188361083,"sku":"KindleFlamer50-8","price":94.72,"currency_code":"GBP","in_stock":true},{"title":"Pallet of 168","offer_id":55420188393851,"sku":"KindleFlamer50-168","price":1725.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/1_60e7f39d-2269-45f4-8e99-6c7868a86ba3.png?v=1767868305"},{"product_id":"flamers-white-label","title":"Unbranded Natural Firelighters","description":"\u003cul\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003eUnbranded natural firelighters, ready for your own label or logo\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003ePlain white packaging for seamless private-label branding\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003eTrusted Flamers quality with clean, reliable ignition\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003eIdeal for retail, trade resale, bundling, welcome packs and promotions\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003eSupplied palletised, stacked and wrapped for easy handling and storage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Certainly Wood - Trade","offers":[{"title":"Firelighters 24 Outer (48 packs)","offer_id":56302844051835,"sku":"Flamers24White-48","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"Firelighters 24 Full Pallet","offer_id":55588819304827,"sku":"Flamers24White-1152","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Firelighters 50 Outer (24 packs)","offer_id":56302844084603,"sku":"Flamers50White-24","price":75.6,"currency_code":"GBP","in_stock":true},{"title":"Firelighters 50 Full Pallet","offer_id":55588819337595,"sku":"Flamers50White-576","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Firelighters 200 Outer (8 packs)","offer_id":56302844117371,"sku":"Flamers200White-8","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Firelighters 200 Full Pallet","offer_id":55588852072827,"sku":"Flamers200White-180","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/CW22333.jpg?v=1751883562"},{"product_id":"flamers-fsdu-mixed-bundle-option-1","title":"Flamers FSDU Mixed Bundle (Option 1)","description":"\u003cul\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003e\n\u003cstrong data-end=\"1513\" data-start=\"1472\"\u003eBundle Content: \u003c\/strong\u003eThis bundle includes:\n\u003cul\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003eFour outers of KindleFlamer 18-packs (48 boxes)\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003eTwo outers of Flamers 24-packs (96 boxes)\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003eTwo outers of Flamers 50-packs (48 packs)\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003eTwo outers of Flamers 200-packs (16 packs)\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003eFREE of charge free-standing display unit\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003eFREE Flamer 3-packs (72 packs)\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003eFREE KindleFlamer 3-packs (32 packs)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003e\n\u003cstrong data-end=\"1513\" data-start=\"1472\"\u003eComplete Flamers range in one display\u003c\/strong\u003e: A full range of Flamers and KindleFlamers in multiple pack sizes, designed to trial, upsell and repeat purchase. \u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1472\"\u003e\n\u003cb\u003eHow to sell: \u003c\/b\u003eUse the 3-packs of Flamers and KindleFlamers as flexible selling tools - either as entry-level purchases, sampling opportunities, or added-value in-store promotions (loyalty rewards or bundle incentives). The FSDU acts as a clear pathway, encouraging customers to move on to higher-value packs. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Certainly Wood - Trade","offers":[{"title":"Default Title","offer_id":55991958503803,"sku":"FSDUMixedOption1","price":1617.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/Bundles_14.png?v=1766138871"},{"product_id":"flamers-white-label-sample-single-boxes","title":"Flamers White Label (single boxes)","description":"\u003cul\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003eUnbranded natural firelighters, ready for your own label or logo\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003ePlain white packaging for seamless private-label branding\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003eTrusted Flamers quality with clean, reliable ignition\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003eIdeal for retail, trade resale, bundling, welcome packs and promotions\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"305\"\u003eSupplied palletised, stacked and wrapped for easy handling and storage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Certainly Wood - Trade","offers":[{"title":"Flamers 24 Single Box","offer_id":56046057423227,"sku":"Flamers24White-1","price":3.15,"currency_code":"GBP","in_stock":true},{"title":"Flamers 50 Single Box","offer_id":56046057455995,"sku":"Flamers50White-1","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Flamers 200 Single Box","offer_id":56046057488763,"sku":"Flamers200White-1","price":9.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/CW22333.jpg?v=1751883562"},{"product_id":"kindleflamers-bulk-pack","title":"KindleFlamers Bulk 500 Pack","description":"\u003cul\u003e\n\u003cli data-end=\"322\" data-start=\"137\"\u003e\n\u003cstrong data-end=\"179\" data-start=\"137\"\u003eHigh-Volume Bulk Pack for On-Site Use:\u003c\/strong\u003e Large bulk quantity designed for campsites, holiday parks, and glamping sites to keep firelighting supplies topped up throughout the season.\u003c\/li\u003e\n\u003cli data-end=\"322\" data-start=\"137\"\u003e\n\u003cstrong data-end=\"367\" data-start=\"325\"\u003eBuilt for Operations:\u003c\/strong\u003e Ideal for on-site use– perfect for replenishing communal fire pits, pizza ovens, BBQ areas, and guest log stores.\u003c\/li\u003e\n\u003cli data-end=\"322\" data-start=\"137\"\u003e\n\u003cstrong data-end=\"552\" data-start=\"506\"\u003ePerfect for Welcome Packs \u0026amp; Guest Bundles:\u003c\/strong\u003e Easily add a few KindleFlamers into welcome hampers, log bundles, or in-hut fire kits for a great guest experience.\u003c\/li\u003e\n\u003cli data-end=\"322\" data-start=\"137\"\u003e\n\u003cstrong data-end=\"1189\" data-start=\"1146\"\u003eReliable, Easy Firelighting for Guests:\u003c\/strong\u003e Simple to use, quick to light, and consistent performance – ideal for guests who may be less experienced at lighting fires.\u003c\/li\u003e\n\u003cli data-end=\"322\" data-start=\"137\"\u003e\n\u003cstrong data-end=\"1349\" data-start=\"1318\"\u003eClean, Natural \u0026amp; Low Odour:\u003c\/strong\u003e Made from natural wood wool and refined paraffin wax, with no unpleasant smells – great for enclosed spaces like huts, pods, and cabins.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"certainlywood-trade","offers":[{"title":"1 box","offer_id":56091235451259,"sku":"KindleFlamer500","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Pallet of 18","offer_id":56091235484027,"sku":"KindleFlamer500-18","price":1260.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/CW47473.jpg?v=1774861392"},{"product_id":"flamers-natural-firelighters-loose-pallet-box","title":"Flamers Natural Firelighters - Loose Pallet Box","description":"\u003cp\u003e\u003cstrong\u003eBulk Pallet Box of Natural Firelighters\u003c\/strong\u003e – a high-volume, loose-fill format designed for trade customers who repackage into their own branded boxes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Natural \u0026amp; FSC Certified:\u003c\/strong\u003e Made from natural wood wool and refined paraffin wax, our firelighters are chemical-free, odourless, and sourced from FSC-certified timber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain:\u003c\/strong\u003e Manufactured on our Herefordshire farm with meticulous quality control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt for Repackaging:\u003c\/strong\u003e Supplied loose with no retail packaging, giving log suppliers and merchants full flexibility to pack firelighters into their own branded boxes, bags, or bundles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReliable \u0026amp; Clean-Burning:\u003c\/strong\u003e Just one firelighter is enough to get a fire going, with no mess, no crumbling, and a long shelf life for easy bulk storage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChoose from three firelighter lengths (4cm, 5cm, or 6cm) to suit your customers' needs. Supplied as a bulk pallet box (approx. 320kg), this format is ideal for log suppliers, firewood merchants, and other trade buyers looking to add a fast-moving, high-margin upsell to their existing product range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApproximate quantity per pallet box (320kg):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4cm: approx. 38,750 firelighters\u003c\/li\u003e\n\u003cli\u003e5cm: approx. 31,000 firelighters\u003c\/li\u003e\n\u003cli\u003e6cm: approx. 25,833 firelighters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eDelivery: pallet lead time 3–5 working days, kerbside delivery as standard.\u003c\/em\u003e\u003c\/p\u003e","brand":"Certainly Wood - Trade","offers":[{"title":"4cm","offer_id":56352264585595,"sku":"FlamersLoosePallet4cm","price":805.0,"currency_code":"GBP","in_stock":true},{"title":"5cm","offer_id":56352264618363,"sku":"FlamersLoosePallet5cm","price":805.0,"currency_code":"GBP","in_stock":true},{"title":"6cm","offer_id":56352264651131,"sku":"FlamersLoosePallet6cm","price":805.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/8732\/9351\/files\/Palletboxoflooseflamers_4d5afecd-cf83-45a8-be0f-b7e5d05f322a.png?v=1785313356"}],"url":"https:\/\/certainlywoodtrade.co.uk\/collections\/natural-firelighters.oembed","provider":"Certainly Wood - Trade","version":"1.0","type":"link"}